Overview
Senior Marketing Manager Jobs in California, United States at Tangent International
Title: Senior Marketing Manager
Company: Tangent International
Location: California, United States
Senior Marketing Manager – B2B SaaS / Streaming / IoT / AI
Join a profitable, well-funded global software company at the forefront of real-time data infrastructure – powering the next generation of IoT, AI, and event-driven applications.
With deep open-source roots and a platform trusted by millions of developers worldwide, this company enables mission-critical messaging and data streaming for use cases across automotive, manufacturing, energy, telecoms, financial services, gaming, and more.
Whether it’s powering connected vehicles, smart factories, or real-time analytics for fintech and edge applications, the platform is rapidly becoming a backbone for enterprises building intelligent, event-driven systems.
Now entering its next phase of US expansion, they are making a key hire: their first US-based Senior Marketing Manager – to own, build, and scale the marketing engine in one of their highest potential growth markets.
This is a rare opportunity to join a company that’s:
- Already profitable and product-led
- Gaining traction across enterprise and industrial sectors
- Backed by a strong global customer base and respected engineering brand
- Actively investing in US go-to-market infrastructure
If you’re a demand gen-led B2B marketer, fluent in turning technical capability into actionable campaigns, and excited to work hands-on in a high-ownership, fast-growth environment — this one’s for you.
About the Role
This is a core individual contributor role, reporting to a product-centric VP and working closely with leaders across sales, product, solutions, and engineering. You’ll be the first dedicated US marketer – expected to build demand, define messaging, and drive leads through targeted, scalable programs.
You’ll bring strategy to life across:
- Demand generation
- Product marketing
- Account-based marketing
- Campaign execution
- Performance analytics
Expect high impact, high visibility, and high autonomy – in a company where marketing is seen as a key growth lever, not a service function.
Key Responsibilities
- Translate product and solution strategy into scalable demand generation programs
- Own and execute US-focused campaigns to drive marketing- and partner-sourced leads
- Launch new products and features, building go-to-market plans and messaging
- Develop technical and commercial content that resonates with engineers, architects, and innovation leaders
- Execute ABM strategies targeting strategic verticals and accounts
- Measure performance through attribution, pipeline influence, and campaign analytics
- Collaborate cross-functionally across sales, SDRs, partnerships, product, and leadership
- Shape the company’s brand presence in the US market, including social and thought leadership channels
Ideal Candidate Profile
- 4–7 years of B2B SaaS or software marketing experience
- Proven track record in revenue-tied demand generation and campaign ownership
- Experience marketing to technical audiences (developers, engineers, architects)
- Strong content and messaging skills – can simplify complex technical value props
- Familiar with open-source, streaming data, IoT, or AI platforms
- Hands-on with tools like Salesforce, ZoomInfo, LinkedIn Sales Navigator
- Self-starter who thrives in lean, high-growth environments
- Remote with 1/2 office visits per month in the Bay Area
Why Join
- Make Your Mark: First US marketing hire – own execution, influence strategy
- Trusted Product: Millions of global downloads, developer love, and growing enterprise traction
- Growth Opportunity: Step into a high-impact role with visibility, autonomy, and leadership runway
- Startup Agility, Real Resources: Operates with startup speed but is profitable and well-funded
- Collaborative Leadership: Work directly with CEO, VP Product, and global commercial team
- Work That Matters: Help shape how the company enters new verticals like manufacturing, energy, robotics, fintech, gaming, and more
