Overview

Sales Manager HONGQI – Poland Jobs in Warsaw Metropolitan Area at FAW

Title: Sales Manager HONGQI – Poland

Company: FAW

Location: Warsaw Metropolitan Area

Jesteśmy dynamicznie rozwijającą się chińską marką pojazdów elektrycznych (EV) i motoryzacyjną, przygotowującą się do pełnego wejścia na rynek europejski. Na stanowisku Kierownika Sprzedaży (Polska) będziesz kluczową osobą odpowiedzialną za budowanie i rozwój naszej sieci dealerskiej, działań marketingowych oraz wyników sprzedażowych na polskim rynku.

Łącząc praktyczne wsparcie sprzedaży, rozwój partnerów dealerskich, realizację działań marketingowych oraz wiedzę o lokalnym rynku, pomożesz nam szybko zbudować silną pozycję marki i osiągnąć ambitne cele sprzedażowe w jednym z najbardziej perspektywicznych rynków EV w Europie.

To wymagająca, przedsiębiorcza rola o dużym wpływie na rozwój firmy – idealna dla osoby, która dobrze czuje się w dynamicznym, międzynarodowym środowisku i chce odegrać kluczową rolę we wprowadzaniu nowoczesnej chińskiej marki motoryzacyjnej na polski rynek.

Key Responsibilities

  • Develop and execute annual marketing and channel development plans for the Polish market, including brand promotion, digital marketing campaigns, channel expansion, and local activation to drive sales targets.
  • Build, develop, and manage the local dealer network: recruit, onboard, and continuously improve dealer sales capabilities; provide training, tools, and support to maximize dealer performance and lead conversion.
  • Manage local media, KOLs, influencers, and strategic partnerships to increase brand awareness, reputation and engagement among Polish consumers and fleet customers. Monitor the effectiveness of market activities, providing data insights and strategic optimization recommendations.
  • Design and optimize channel incentives and marketing support programmes (promotions, bonuses, co-marketing funds) to boost dealer motivation, marketing efficiency, and overall terminal (dealer) performance.
  • Monitor local market trends, consumer insights, competitor activities, sales data, and inventory levels: provide regular analysis and recommendations to adjust marketing, channel, and sales strategies in real time.
  • Oversee dealer inventory, orders and operational processes: resolve product-mix issues, delivery challenges, and day-to-day operational bottlenecks between dealers, headquarters, and logistics.
  • Ensure consistent brand standards across all touch-points: support dealers with showroom design, customer experience standards, campaign execution, service upgrades, and after-sales marketing activities.

Required experience & Background

  • 4–8 years of relevant experience in automotive or mobility, channel/direct sales/marketing (automotive/EV experience is a strong advantage).
  • Proven track record in consumer-car-dealer network development, channel management, or sales support in Poland.
  • Experience with B2B/B2C channel sales, dealer training, and performance management.
  • Hands-on digital marketing and campaign execution experience.

Required Skills & Competencies

  • Strong commercial acumen and result-oriented mindset.
  • Excellent analytical skills with the ability to translate data into actionable plans.
  • Outstanding communication and relationship-building skills (dealers, partners, internal stakeholders).
  • High energy, pro-activity, and ability to work independently in a fast-paced, international environment.
  • Cultural agility – comfortable working with a remote/Chinese headquarters team.

Required Languages

  • Polish (C2 level) – mandatory.
  • English (C1/B2 level minimum) – mandatory.
  • Chinese is a big plus.

Required Education

  • Bachelor’s or Master’s degree in Business, Marketing, Sales, Economics, or related field.

Required specifics

  • As this position is a satellite to our Amsterdam-based European HQ, you’ll be required to work from home and travel occasionally to visit the channels, dealer and touch-points across Poland.
  • Your home location should therefore be at a max 2 hours’ drive from Warsaw, such as Łódź, Radom or Siedlce.

What We Offer

  • On-Target Earnings of 255.000 to 300.000 PLN gross per year; fixed base salary plus a 25% performance-based bonus linked to dealer development and sales targets
  • Mobility Budget
  • Praca hybrydowa; hybrid working model with a monthly home-office allowance (ryczałt za pracę zdalną) of 1.270 PLN gross
  • Private medical insurance, life insurance.
  • Direct exposure to senior management

About FAW Europe / HONGQI

FAW Europe is a subsidiary of the China FAW Group Corporation, which is one of the oldest and largest automotive manufacturers in China. Originally founded in 1953 as First Automotive Works, the corporation operates internationally to export and manufacture vehicles in over 70 countries. Ranging from heavy-duty and commercial trucks (through FAW Trucks) to municipal transit buses, construction machinery, and passenger cars. Flagship brands include Jiefang (commercial trucks), Bestune (passenger cars) and HONGQI (high-end luxury vehicles).

Through various international subsidiaries, joint ventures and assembly plants, FAW has a massive presence outside of China, particularly across markets in Africa, the Middle East, Southeast Asia, and Latin America. In addition to our own brands, FAW-Volkswagen and FAW Toyota are partnerships that build and sell vehicles within China and globally.

A reference and background check will be part of the selection process.

WE WILL ONLY BE ACCEPTING APPLICATIONS FROM APPLICANTS CURRENTLY RESIDENT WITHIN THE EUROPEAN UNION, WITH AN UNRESTRICTED RIGHT TO WORK IN POLAND.

ACQUISITION AS A RESULT OF THIS VACANCY IS NOT APPRECIATED.

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