Overview
Marketing Intern (Undergraduate) Jobs in Houston, TX at Lensa
Title: Marketing Intern (Undergraduate)
Company: Lensa
Location: Houston, TX
Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for ITW. Clicking "Apply Now" or "Read more" on Lensa redirects you to the job board/employer site. Any information collected there is subject to their terms and privacy notice.
Job Description
ABOUT US:
ITW Car Care is a division of Illinois Tool Works (ITW), specializing in automotive aftermarket products. The division offers a diverse portfolio of brands such as Rain-X wiper blades, visibility enhancing products, and water repellent treatments, including our 2-in-1 Glass Cleaner. Black Magic to support all your wheel and tire needs including Tire Wet.
Position Overview
We are looking for an analytical, detail-oriented & passionate Marketing intern to join our team. This internship is an excellent opportunity to gain hands-on experience in core marketing functions including data analytics, business performance assessment, portfolio optimizations & campaign planning. This internship is ideal for someone who enjoys turning numbers into insights and using data to drive decision-making. You'll work on real projects that assess marketing performance, optimize portfolios, and help shape upcoming campaigns based on measurable results
Key Responsibilities
Evaluate brand performance using POS data, leveraging key learnings & assessments to drive actionable recommendations
Perform Competitive Analysis – Including Pricing, Features & Benefits
Review historical consumer research reports to provide key insights & trends recommendation to form basis of an innovation strategy
Assessment of digital & social footprint including competitive benchmarking to optimize brand & product strategy
Conduct competitive intelligence, analyze industry trends, and gather consumer insights to identify new product opportunities.
Qualifications
Other duties as assigned
Must be actively enrolled in a undergraduate program at an accredited university with Marketing, Business Analytics, or a related major, with an expected graduation date on/or before Spring 2027
Excellent Oral, Interpersonal, And Written Communication Skills
Ability to plan and coordinate projects as an individual contributor or as a member of a cross-functional team
ITW is an equal opportunity employer. We value our colleagues' unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.
As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.
All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.
If you have questions about this posting, please contact [email protected]
