Overview
Marketing Director Jobs in Tashkent, Uzbekistan at Porsche Uzbekistan
Title: Marketing Director
Company: Porsche Uzbekistan
Location: Tashkent, Uzbekistan
Position Overview
Porsche Uzbekistan is seeking an experienced and visionary Marketing Director to lead the development and execution of the Porsche brand strategy in Uzbekistan.
We are looking for a strong leader who can elevate the Porsche brand in line with the manufacturer’s global strategy, deliver an exceptional customer experience, strengthen the emotional connection between customers and the brand, and support sustainable business growth.
Marketing Director will be responsible for the strategic development of Porsche in the Uzbekistan market, collaboration with regional Porsche organizations, management of marketing investments, CRM development, and the delivery of world-class experiences for customers and brand enthusiasts.
Key Reponsibilities
Brand Strategy
- Develop and implement the Porsche marketing strategy in Uzbekistan in alignment with Porsche global standards and objectives.
- Ensure consistent brand development throughout the entire customer journey.
- Manage brand positioning and safeguard compliance with global brand guidelines.
- Monitor the premium automotive market, competitive landscape, and customer trends.
- Propose and implement strategic initiatives to support brand and business growth.
Brand Experience & Customer Marketing
- Develop and expand the Porsche ecosystem for customers and brand enthusiasts.
- Plan and execute premium-level customer experiences, including:
- New model launches;
- Customer test-drive programs;
- Porsche Driving Experience events;
- Lifestyle activations and partnerships;
- Exclusive owner events.
- Build and nurture a strong Porsche customer community.
- Create unique and memorable customer experiences aligned with the Porsche philosophy.
CRM & Customer Lifecycle Management
- Develop and implement the CRM strategy.
- Increase customer retention, loyalty, and engagement.
- Manage customer communications throughout the entire lifecycle.
- Analyze customer data and audience segmentation.
- Develop personalized communication programs and loyalty initiatives.
Digital Marketing & Communications
- Manage all digital brand channels.
- Oversee performance marketing and lead generation activities.
- Develop and execute the brand content strategy.
- Manage Porsche’s presence across social media and digital platforms.
- Ensure high-quality localization and adaptation of global marketing materials.
PR & Corporate Communications
- Strengthen and protect Porsche’s brand reputation in the market.
- Build relationships with leading business, lifestyle, and automotive media.
- Organize press events, media drives, and PR activities.
- Manage corporate and brand reputation initiatives.
Budgeting & Analytics
- Develop and manage the annual marketing budget.
- Monitor and optimize marketing investment efficiency.
- Prepare regular reports for company management and regional Porsche offices.
- Analyze campaign and initiative performance against defined KPIs.
Team Leadership
- Lead and develop the marketing function.
- Manage and develop internal team members and external partners.
- Set objectives, monitor performance, and support professional growth.
- Foster a culture of excellence, accountability, and attention to detail.
Requirements
Experience & Qualifications
- Bachelor’s or Master’s degree in Marketing, Business Administration, Economics, or a related field.
- Minimum 7 years of experience in marketing.
- At least 3 years in a senior leadership position.
- Experience with premium or luxury brands is highly desirable.
- Experience working with international headquarters and/or regional offices.
- Proven track record in managing marketing budgets and external agencies.
Professional Competencies
- Strong understanding of premium brand management principles.
- Proven experience in organizing high-profile customer events and experiences.
- Deep expertise in CRM and customer lifecycle marketing.
- Strong knowledge of digital marketing and analytics tools.
- Excellent strategic planning and project management skills.
- Experience in the automotive industry is considered an advantage.
Personal Attributes
- Outstanding communication and interpersonal skills.
- Strong leadership capabilities.
- High level of accountability and self-motivation.
- Strategic mindset and business acumen.
- Exceptional attention to detail and commitment to excellence.
- Ability to thrive in a dynamic international environment.
Languages
- Fluent Uzbek and Russian.
- English proficiency at Upper-Intermediate level or above (mandatory).
Key Performance Indicators (KPIs)
- Achievement of annual marketing objectives.
- Brand Awareness and Brand Consideration metrics.
- Quantity and quality of marketing-generated leads.
- Lead-to-sales conversion performance.
- CRM campaign effectiveness.
- Customer retention rate.
- Net Promoter Score (NPS) and customer satisfaction indicators.
- Compliance with Porsche AG and regional office standards.
- Return on Marketing Investment (ROMI/ROI).
- Quality and effectiveness of customer events and experiences.
What We Offer
- The opportunity to work with one of the world’s most iconic and desirable automotive brands.
- Active participation in the continued growth of Porsche across the Central and Eastern European region.
- An international corporate environment with direct exposure to Porsche regional organizations.
- Competitive compensation package and performance-based bonus scheme.
- Professional development and long-term career opportunities within an international automotive group.
