Overview
渠道总监 Jobs in Bangkok City, Thailand at GEELY
Title: 渠道总监
Company: GEELY
Location: Bangkok City, Thailand
We are seeking a visionary and strategic Omni-Channel Marketing Director to lead our integrated marketing efforts. You will be responsible for developing and executing a full-funnel marketing strategy that seamlessly connects all brand touchpoints—from digital to physical—to drive brand awareness, lead generation, and sales conversion. You will build a data-driven marketing engine to optimize the customer journey and achieve significant market share growth in the competitive automotive landscape.
Key Responsibilities
- Strategy & Planning:
- Develop and own the annual omni-channel marketing strategy, budget, and roadmap aligned with overall business objectives
- 1.
- Conduct in-depth market, competitor, and consumer analysis to derive insights for product positioning and marketing strategies
- 4.
- Lead medium to long-term strategic planning, including Annual Operating Plan (AOP) development
- 1.
- Omni-Channel Marketing Leadership:
- Design and manage the end-to-end customer marketing funnel, covering all stages from awareness to advocacy (Aware, Appeal, Ask, Act, Advocate)
- 4.
- Integrate and manage all marketing channels (digital media, social media, traditional advertising, events, dealer networks) to ensure a consistent and powerful brand message
- 6.
- Oversee the planning and execution of major integrated marketing campaigns for product launches and brand initiatives
- 2.
- Stay abreast of industry trends and best practices in channel and digital marketing
- 1.
- Team Leadership & Cross-functional Collaboration:
- Lead, mentor, and develop the marketing team (including brand, digital, content, and channel marketing).
- Collaborate effectively with Sales, Product, After-sales, and regional teams to ensure flawless strategy execution and optimize the end-to-end customer experience
- 4.
- Manage agency relationships and external partners.
- Data, Analytics & Performance:
- Establish KPIs and a robust analytics framework to measure the effectiveness of all marketing initiatives and ROI
- 1.
- Utilize data insights to continuously optimize marketing strategies, creative content, and media mix.
- Drive marketing数字化转型, building capabilities in digital touchpoints, data platforms, and precision targeting
- 4.
Qualifications & Requirements
- Education:
- Bachelor’s degree or above in Marketing, Business, Communications, or a related field
- 3.
- Experience:
- 8+ years of marketing experience, with at least 5 years in the automotive industry (experience in New Energy Vehicles (NEV) or leading new automakers is highly preferred)
- 4.
- Proven track record (3+ years) in a senior marketing leadership role, successfully managing teams and developing omni-channel / full-funnel marketing strategies
- 34.
- Demonstrated experience in strategic planning, brand management, and leading large-scale integrated marketing campaigns from concept to execution
- 24.
- Hands-on experience with marketing projects, DTC models, and user lifecycle operation is a strong plus
- 4.
- Core Competencies:
- Strategic Thinker & Business Acumen: Strong analytical skills with the ability to translate data into actionable strategies
- 3.
- Data-Driven: Proficient in marketing analytics tools and performance measurement.
- Excellent Leadership & Communication: Outstanding ability to lead teams, influence stakeholders, and collaborate across functions
- 34.
- Innovative & Agile: Deep understanding of digital marketing trends (AI, content marketing, social media, live streaming) and a test-and-learn mindset
- 2.
- Results-Oriented: Strong project management skills with a focus on achieving business goals
