Overview
Team Lead – Influencers Marketing, Content & Demand Generation Jobs in Thane, Maharashtra, India at Really Agritech Private Limited
Title: Team Lead – Influencers Marketing, Content & Demand Generation
Company: Really Agritech Private Limited
Location: Thane, Maharashtra, India
# Team Lead – Influencer Marketing, Content & Demand Generation
📍 Location: Thane (Kolshet Road), Maharashtra
✈ Travel Requirement: 20–40%
🕒 Full Time
Department: Marketing
Reporting To: Marketing Head / Managing Director
## About Really Agritech
Really Agritech is building a creator-led demand generation and market development engine to increase awareness, strengthen dealer participation, and create scalable product demand across India.
We are looking for a highly execution-oriented professional who can combine influencer marketing, campaign planning, content writing, and market activation into one scalable growth function.
This is not a traditional social media role.
—
## Role Objective
Build and scale influencer-led awareness and demand generation campaigns through strong content, structured execution, and measurable outcomes.
This role will convert:
Products
→ Content
→ Influencers
→ Campaigns
→ Enquiries
→ Dealer Engagement
→ Demand
—
## Key Responsibilities
### 1. Influencer Marketing & Creator Programs
Own creator-led campaign execution.
Responsibilities:
* Build and manage regional creator network.
* Identify and onboard creators.
* Evaluate creator quality and campaign fit.
* Manage creator relationships.
* Conduct commercial discussions and final negotiation.
* Approve final creator selection.
* Define deliverables and timelines.
* Ensure campaign execution.
—
### 2. Content Writing & Content Strategy (Primary Responsibility)
Own campaign communication.
Responsibilities:
* Write campaign concepts.
* Develop creator briefs.
* Create campaign narratives.
* Write hooks and CTAs.
* Develop captions and content structures.
* Create content calendars.
* Prepare campaign launch communication.
* Write dealer communication content.
* Create WhatsApp communication templates.
* Develop content frameworks for creators.
Own messaging consistency across campaigns.
—
### 3. Campaign Planning & Market Activation
Lead campaign planning and execution.
Responsibilities:
* Plan influencer campaigns.
* Develop content release plans.
* Coordinate field campaigns and content camps.
* Define campaign objectives.
* Monitor execution quality.
* Ensure campaigns align with seasonal priorities.
—
### 4. Team Leadership & Coordination
Coordinate execution across:
* Influencer Coordinator
* Content Team
* Technical Team
* WhatsApp Lead Team
Responsibilities:
* campaign planning
* reviews
* follow-ups
* prioritisation
* approvals
Drive execution discipline.
—
### 5. Lead Support & Demand Generation
Support campaign conversion.
Responsibilities:
* improve campaign CTAs
* review enquiry quality
* optimise campaign outcomes
* coordinate lead routing strategy
* support dealer follow-up communication
Monitor:
* campaign enquiries
* demand quality
* lead outcomes
—
### 6. Dealer Communication & Campaign Support
Responsibilities:
* prepare campaign launch communication
* support dealer engagement
* distribute campaign content
* coordinate campaign participation
Support dealer readiness.
—
### 7. Reporting & Performance Management
Track and improve:
Content Metrics
* campaign output
* content performance
Creator Metrics
* campaign completion
* creator effectiveness
Demand Metrics
* enquiries
* engagement quality
Operational Metrics
* execution timelines
* campaign completion
Prepare:
* weekly reports
* campaign reviews
* recommendations
—
## Experience Required
Experience:
4–8 Years
Preferred Background:
* Influencer Marketing
* Content Writing
* Campaign Management
* Content Strategy
* Brand Activation
* Growth Marketing
Preferred Industry:
* Agriculture
* Consumer
* Equipment
* Automotive
* Industrial Products
—
## Skills Required
Mandatory:
* Content Writing
* Influencer Management
* Campaign Planning
* Storytelling
* Communication
* Team Coordination
* Negotiation
* Analytical Thinking
* Project Management
Preferred:
* Regional Content Experience
* WhatsApp Marketing
* CRM Exposure
* Performance Tracking
—
## Success Looks Like
Campaigns execute consistently.
Content quality improves.
Creators perform better.
Dealer participation increases.
Demand generation becomes scalable.
