Overview
Social Media Manager Jobs in Greater Sydney Area at Tough Dog Suspension
Title: Social Media Manager
Company: Tough Dog Suspension
Location: Greater Sydney Area
The role
This is more than a content role — it’s an opportunity to shape the voice, presence, and personality of one of Australia’s most recognised 4WD brands and a community built around adventure.
At Tough Dog, we don’t just sell suspension. We help people explore further, tackle tougher tracks, and build vehicles that take them from the daily commute to the most remote parts of the country. From the Victorian High Country to the red dirt of the Outback, our products are trusted by off-roaders around the world.
As our Social Media Manager, you’ll sit at the centre of Tough Dog’s digital presence, owning how the brand shows up across all social platforms. Reporting directly to the Head of Sales & Marketing, you’ll be responsible for bringing the brand to life through content, storytelling, and community engagement from daily posts and campaigns to major product launches, events, and collaborations across the 4WD industry.
You’ll work closely with our in-house creative team to produce high-quality, engaging content, manage the content calendar, and ensure consistency across all channels. You’ll analyse performance, refine strategy, and continuously push to grow reach, engagement, and brand impact.
This isn’t a role where you’ll just schedule posts and tick boxes. You’ll be trusted to think creatively, act commercially, and take ownership of how the brand connects with its audience every day.
You’ll also be part of the stories behind the brand from new product launches and vehicle builds to major 4WD shows and real-world customer adventures.
This is a hands-on, on-site role for someone who wants ownership, visibility, and the chance to make their mark with a brand that lives and breathes the adventure lifestyle.
Your key responsibilities
Own and execute the social media strategy across all platforms (Instagram, Facebook, TikTok, YouTube)
Plan, create, and manage a structured content calendar aligned with campaigns and key moments
Work with the creative team to produce engaging photo, video, and short-form content
Manage day-to-day posting, scheduling, and platform management
Drive community engagement by responding to comments, messages, and user content
Support major campaigns, product launches, events, and brand collaborations through social
Monitor performance metrics and optimise content based on insights and analytics
Stay ahead of trends and identify opportunities to grow audience and engagement
Collaborate with internal teams to ensure messaging is aligned across all touchpoints
What you will bring
2+ years’ experience managing social media accounts or content for a brand
Strong understanding of social platforms, trends, and content that performs
Experience creating or briefing content (photo/video) that aligns with brand identity
Familiarity with social media scheduling and analytics tools
Strong organisational skills and ability to manage multiple campaigns and deadlines
Confident analysing performance and adjusting strategy accordingly
Experience within automotive, 4WD, or lifestyle brands is highly regarded
A genuine interest in adventure, 4WD, or outdoor lifestyle is a bonus
Why Join Tough Dog
Work with a globally recognised Australian 4WD brand trusted in over 60 countries
Take ownership of the brand’s social presence and creative direction
Collaborate closely with an in-house creative team and industry partners
Marsden Park location – easy access and on-site role
Join a company that values innovation, quality, and doing things differently
If you’re passionate about content, storytelling, and the adventure lifestyle, we’d love to hear from you.
