Overview
Sales Marketing Promotion Team Leader (Automotive) Jobs in Pasay, National Capital Region, Philippines at GSM – Green SM
Title: Sales Marketing Promotion Team Leader (Automotive)
Company: GSM – Green SM
Location: Pasay, National Capital Region, Philippines
The Sales & Marketing Promotion Team Leader is responsible for planning, executing, and evaluating marketing campaigns and promotional activities that drive vehicle sales, increase brand awareness, and strengthen customer engagement. The ideal candidate has proven experience in the automotive industry, understands dealership operations and customer buying behavior, and can develop effective sales and marketing strategies that contribute to business growth.
Key Responsibilities
- Develop and implement sales and marketing promotion strategies to increase vehicle sales and after-sales service revenue.
- Plan, coordinate, and execute promotional campaigns, product launches, dealership events, roadshows, and customer engagement activities.
- Work closely with the Sales team to design promotions that support monthly and annual sales targets.
- Identify market trends, customer preferences, and competitor activities to recommend effective marketing initiatives.
- Manage digital marketing campaigns, including social media, email marketing, website content, and online advertising.
- Coordinate with advertising agencies, suppliers, and media partners to ensure successful campaign execution.
- Prepare marketing materials such as brochures, promotional displays, digital content, and sales presentations.
- Monitor campaign performance and analyze sales results to measure return on investment (ROI) and recommend improvements.
- Manage the marketing budget and ensure promotional activities are delivered within approved costs.
- Build and maintain relationships with customers, corporate partners, and community organizations to support business development.
- Ensure all marketing activities align with company branding and manufacturer guidelines.
- Prepare regular reports on campaign performance, lead generation, and marketing effectiveness.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- At least 35 years of experience in sales and marketing, with proven experience in the automotive industry.
- Strong understanding of automotive products, dealership operations, and vehicle sales processes.
- Experience planning and executing promotional campaigns, events, and product launches.
- Knowledge of digital marketing platforms, social media marketing, and customer relationship management (CRM) systems.
- Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.
- Excellent communication, presentation, negotiation, and interpersonal skills.
- Strong analytical and organizational skills with the ability to manage multiple projects simultaneously.
- Willingness to travel and work during promotional events, weekends, or holidays as needed.
