Overview
Regional Sales Manager – FMCG Jobs in Ho Chi Minh City, Ho Chi Minh City, Vietnam at Michael Page
Title: Regional Sales Manager – FMCG
Company: Michael Page
Location: Ho Chi Minh City, Ho Chi Minh City, Vietnam
- Global Leading Company
- Future Talent for Leadership role
About Our Client
A well‑established player in the lubricants sector, the company has built its reputation on technical expertise, consistent product performance, and long-term partnerships across automotive and industrial markets. With a strong heritage and a forward‑looking approach, it continues to support customers through reliable solutions, innovative formulations, and a commitment to evolving mobility and sustainability needs.
Job Description
Sales Strategies & Market Growth
- Forecast monthly distributor/direct volumes, assess base vs. incremental changes, track in‑month performance, and flag risks/opportunities via S&OP.
- Deliver volume and margin targets by growing existing customers and activating new ones (Sell‑In & Sell‑Out).
- Execute marketing initiatives including launches, re‑launches, and consumer programs.
- Provide insights on customer needs, market trends, competitors, pricing, and growth opportunities.
- Align sales goals and strategies with the National Sales Manager B2C.
Distributor & Customer Management
- Manage distributors to exceed annual business plan performance; participate in distributor selection and appointment.
- Optimize company resources for mutual benefit of company, distributors, and customers.
- Ensure effective Journey Plans for distributor sales teams.
- Oversee shop signs, tools, trade loans, rebates, and investments per policy.
- Build and grow customer relationships via system; develop new and strategic accounts.
- Maintain senior-level engagement with key accounts to drive growth.
- Identify distributor training needs and coordinate development plans.
Leadership
- Build, coach, and develop a strong sales team.
- Strengthen functional excellence through capability development.
- Champion growth mindset: customer focus, empowerment, change agility, and continuous improvement.
Compliance & Digital Excellence
- Ensure compliance with HSSE, quality, brand, and ethical standards; promote HSSE awareness across teams and distributors.
- Uphold Code of Conduct, Values, and HSSE requirements.
- Use Salesforce CRM and digital tools (Power BI, Tableau, Insights) for territory and relationship management.
The Successful Applicant
Experience
- 8+ years in sales, including 3+ years in leadership with proven team development.
- Knowledge of lubricants and basic technical understanding is a plus.
- Experience executing marketing programs.
Skills & Competencies
- Strategic planning & data analysis to drive actionable growth plans.
- Strong leadership with ability to inspire and develop high‑performing teams.
- Effective stakeholder management & communication with internal/external partners.
- General Trade & Key Account Management expertise.
- Consistently models company values and mindsets.
- People- and organization-focused, able to build sustainable teams.
- Agile, adaptable to dynamic markets.
- Works well cross‑functionally to gain support for channel initiatives.
- Intermediate English proficiency.
- Good digital skills.
What's on Offer
Competitive Package
Attractive benefit
Contact: Kylie Nguyen
Quote job ref: JN-032026-6960966
