Overview
Regional Sales Manager / Area Sales Manager – OEM & Retail Jobs in Gurugram, Haryana, India at PAI CRISTAL INDIA PVT LTD
Title: Regional Sales Manager / Area Sales Manager – OEM & Retail
Company: PAI CRISTAL INDIA PVT LTD
Location: Gurugram, Haryana, India
Regional Sales Manager – Industrial Barrel Surface Finishing, Automotive Refinish, Car & Bike Detailing, Decorative & Accessories
Location: Delhi NCR (Preferred: Gurgaon)
Education: Graduate
Experience: Prior exposure in any of the verticals is an added advantage
Role Summary
The Regional Sales Manager (RSM) will drive revenue, channel expansion, and market leadership across four high‑potential verticals: Industrial Barrel Surface Finishing & Polishing, Automotive Refinish, Car & Bike Detailing, and Decorative & Accessories. This role demands a strong commercial mindset, technical understanding of surface‑finishing products, and the ability to build high‑performance dealer and B2B networks across North India.
Key Responsibilities
Sales Leadership
– Own regional P&L, monthly targets, and growth KPIs across all verticals.
– Drive new business acquisition in OEMs, workshops, detailing studios, industrial job‑workers, and distributors.
– Plan and execute quarterly sales strategies aligned with national goals.
Channel Development
– Appoint, train, and manage distributors, dealers, and institutional partners.
– Strengthen presence in industrial clusters (Manesar, Bawal, Neemrana, Faridabad, Ghaziabad, Noida).
– Ensure product availability, visibility, and secondary sales growth.
Technical Sales & Product Training
– Demonstrate product performance for polishing compounds, clear coats, detailing chemicals, abrasives, pads, accessories.
– Conduct training workshops for applicators, painters, detailers, and industrial operators.
– Provide feedback to R&D and product teams for continuous improvement.
Market Intelligence
– Track competitor activities, pricing, new launches, and market trends.
– Identify high‑value segments and emerging opportunities.
– Prepare weekly and monthly MIS reports.
Team Management
– Lead and mentor territory managers and field executives.
– Drive performance reviews, route planning, and productivity optimization.
Key Account Management
– Build long‑term relationships with OEMs, Tier‑1 suppliers, paint shops, detailing chains, and industrial finishing units.
– Negotiate commercial terms and annual contracts.
Required Skills & Competencies
– Strong understanding of surface finishing, polishing, abrasives, clear coats, detailing chemicals, or industrial finishing processes.
– Excellent communication, negotiation, and relationship‑building skills.
– Ability to manage a large territory with structured planning.
– Comfort with technical demos and hands‑on product trials.
– Proficiency in CRM, reporting tools, and data‑driven decision making.
Preferred Experience
– Sales experience in automotive refinish, industrial polishing – Optical frames, Eyewear, fashion accessories, buttons, car detailing products, abrasives, paint & coatings, or surface finishing accessories or related products in similar segments
– Exposure to B2B industrial sales, automotive aftermarket, or channel sales.
Success Indicators
– Monthly revenue achievement
– Dealer network expansion
– Industrial account penetration
– Product adoption in detailing studios & paint shops
– Customer satisfaction & repeat business
