Overview
Regional Sales Manager Jobs in Indiana, United States at YER USA
Title: Regional Sales Manager
Company: YER USA
Location: Indiana, United States
ABOUT THE COMPANY
The company is a globally recognized leader in automated lubrication systems with a strong reputation for high-quality, customized solutions. With roots in Europe and an established yet growing footprint across the United States, the company serves industrial clients across multiple sectors – from heavy manufacturing to oil and gas – by offering innovative and reliable single- and multi-point lubrication solutions that reduce downtime and improve equipment performance.
THE ROLE
We are seeking a driven and hands-on Regional Sales Manager to oversee and grow a multi-million-dollar territory, including IN & MI. This role is ideal for someone who has a strong strategic orientation and tactical aspects of sales – partnering with distributors while also staying close to the end user to generate demand and close deals. This is a remote position with about 50-60% travel. The preferred home base is Upper Indiana or Lower Michigan (within a 100-mile radius of a major airport)
KEY RESPONSIBILITIES
- Manage and grow revenue across the region by supporting distributor partners and building strong relationships with end-users.
- Industry knowledge in heavy Steel and Automotive segments
- Work alongside distributor reps and independent reps to conduct joint sales calls, perform product demos, and provide training.
- Build preference for the company’s lubrication solutions at the end-user level to drive sales through distribution.
- Act as a trusted advisor and technical resource for distribution teams – ensuring they are equipped, trained, and motivated to sell effectively.
- Monitor market trends, customer needs, and competitor activity to inform regional strategy.
- Maintain accurate CRM records, report on KPIs, and contribute to forecasting.
QUALIFICATIONS
1. Sales & Business Development
- Hunter mentality: Prospecting and opening new accounts (OEMs, distributors, end-users).
- Account management: Growing share of wallet with existing partners.
- Solution selling: Positioning the company’s lubrication systems as value-add (reliability, safety, cost savings).
- Negotiation skills: Structuring pricing, contracts, and volume-based agreements.
2. Technical & Product Knowledge
- Lubrication systems expertise: Understanding automatic lubrication, applications in bearings, conveyors, motors, etc.
- Industrial knowledge: Familiarity with MRO environments (manufacturing plants, food & beverage, mining, utilities, oil and gas).
- Application engineering mindset: Ability to work with plant engineers and reliability managers on technical solutions.
3. Territory & Channel Management
- Distributor/rep management: Building strong partnerships, setting joint business plans, and driving distributor sell-through.
- Territory planning: Analyzing potential, mapping accounts, prioritizing high-value verticals.
- Forecasting & pipeline management: Using CRM (Dynamics or similar) to report accurately and align with leadership.
4. Data-Driven & Strategic Skills
- Business analytics: Comfortable with Power BI or reporting tools to track sales performance.
- Market analysis: Identifying growth sectors (steel, food, energy, automotive, etc.).
- ROI selling: Building a business case for the company vs. manual lubrication (cost savings, downtime reduction).
- Agile sales mindset: Iterating quickly on sales strategies, adapting to distributor/customer needs.
5. Leadership & Soft Skills
- Influence without authority: Driving results through distributors, reps, and customer stakeholders.
- Cross-functional collaboration: Partnering with marketing, operations, and technical support.
- Presentation & training: Conducting lunch & learns, distributor training, and trade show demos.
- Communication: Clear, persuasive, and able to adapt technical messaging for executive vs. maintenance audiences.
6. Operational & Digital Skills
- CRM proficiency: Microsoft Dynamics or equivalent for pipeline, forecasting, and opportunity tracking.
- Microsoft 365 tools: Outlook, Teams, Excel, and PowerPoint for reporting and presentations.
- Sales enablement tools: Comfort with digital catalogs, virtual demos, and outbound marketing campaigns.
- Process discipline: Ability to follow structured sales process and reporting cadence.
WHAT’S IN IT FOR YOU.
Enjoy a strong base salary with uncapped bonus potential, plus a company car, laptop, and phone. You'll benefit from competitive health coverage, a 401(k) with a match, profit-sharing, and generous PTO. Join a financially stable, globally active company where you can shape your region, grow your career, and make an impact with industry-leading products and distributor partnerships.
