Overview
Product Marketing Officer Jobs in Bangkok City, Thailand at Thonburi Group
Title: Product Marketing Officer
Company: Thonburi Group
Location: Bangkok City, Thailand
Responsibilities:
- Analyze market landscape changes & impact (e.g., competitor models, price adjustment, TIV) to assist robust forecast analysis.
- Conduct competitor benchmarking for competitiveness evaluation (e.g., price, trim, design/styling, interior trim & perceived quality, features and perceived value)
- Document and maintain product features & learning guide materials and assets (as a library for product, sales trainer and marketing teams’ usages).
- Acquire market feedback on product improvement (for example, from social monitoring, users’ feedback, product/consumer research fieldworks) and make proposal on product change events.
- Engage in gathering consumer insight through direct survey fieldwork, product/consumer primary research (quantitative/qualitative) and synthesize finding.
Qualifications:
- Bachelor’s degree in business administration, Marketing, or a related field.
- 3+ years of experience in Product Marketing, Market Research, or Product Planning in automotive industry would be advantage.
- Strong ability to interpret market data, and customer behavior to make data-driven decisions.
- Possess excellent project management and interpersonal skills, and exceptional communication skills.
