Overview
Product Manager Jobs in Jakarta, Indonesia at Adecco
Title: Product Manager
Company: Adecco
Location: Jakarta, Indonesia
We are seeking a commercially driven and hands-on Product Manager to lead product management and trade marketing activities for the automotive refinish business in Indonesia. This role will be responsible for driving product launches, channel activation programs, and end-customer engagement across distributors, dealerships, body shops, and workshops.
The successful candidate will take ownership of the product lifecycle while collaborating closely with sales, supply chain, and channel partners to drive growth and market penetration.
Key Responsibilities:
Product Management (Primary Focus).
- Manage the end-to-end product lifecycle of automotive refinish products.
- Develop and execute new product launches and brand introductions.
- Define and manage product positioning, pricing strategy, and portfolio optimization.
- Collaborate with supply chain teams to ensure product availability and sourcing requirements.
- Partner with sales teams to ensure successful market execution and commercialization.
- Drive demand generation initiatives for both new and existing products.
- Monitor product performance and implement corrective actions when required.
Trade Marketing & Channel Development.
- Design and implement distributor and dealer incentive programs to drive sales performance.
- Monitor program effectiveness, track performance metrics, and continuously improve program execution.
- Develop channel activation initiatives to increase sell-out performance and market penetration.
Customer Engagement & Loyalty Programs.
- Develop and manage loyalty programs targeted at painters, workshops, and body shops.
- Build strong relationships within the painter ecosystem to increase product adoption, retention, and brand preference.
- Drive engagement initiatives that strengthen customer loyalty and long-term partnerships.
B2B Marketing & Communication.
- Develop and execute marketing communication strategies for B2B customers, including dealerships, paint shops, and body shops.
- Create marketing materials, product communication tools, and sales enablement content to support commercial activities.
- Ensure effective communication of product value propositions across customer segments.
Marketing Planning & Execution.
- Develop annual marketing plans and monthly activity calendars aligned with business objectives.
- Execute promotional campaigns, trade marketing initiatives, and channel activation programs.
- Measure campaign effectiveness and optimize activities to maximize return on investment.
Branding & Market Visibility.
- Support branding initiatives to strengthen market presence and awareness.
- Ensure consistent brand positioning across all customer touchpoints and channels.
- Enhance product visibility and brand presence across workshops, dealerships, and the trade network.
Requirements:
- Proven experience in Product Management, Trade Marketing, or Marketing within the automotive aftermarket, automotive refinish, coatings, paints, or related industries.
- Strong understanding of distributor management, channel marketing, and B2B customer engagement.
- Experience managing product launches, pricing strategies, and portfolio development.
- Commercially driven with strong analytical and project management capabilities.
- Excellent communication and stakeholder management skills.
