Overview
Marketing Manager (Mandarin speaking) Jobs in Melbourne, Victoria, Australia at Harmony Automotive BYD
Title: Marketing Manager (Mandarin speaking)
Company: Harmony Automotive BYD
Location: Melbourne, Victoria, Australia
Key Responsibilities
Brand & Strategy
- Develop and execute a bold, cohesive brand strategy that enhances market positioning and communicates our leadership in EV and luxury automotive retail.
- Ensure brand consistency and messaging across all customer touchpoints, both online and offline.
Campaign Management
- Plan, implement and analyse high-impact marketing campaigns across digital, social, events, partnerships, traditional media, and in-store activations.
- Drive lead generation, product awareness, and customer loyalty through omni-channel marketing efforts.
Content & Creative Direction （Social Media）
- Oversee the creation of premium, engaging content that reflects the brand’s tone, aesthetic, and strategic messaging in varies social media platforms.
- Collaborate with internal and external creatives, designers, photographers, and media partners.
Cross-Industry Partnerships
- Identify and manage strategic alliances with lifestyle, technology, sustainability, and finance sectors.
- Create high-impact, co-branded activations to extend brand reach and relevance.
Data, Insights & Optimisation
- Monitor market trends, customer behaviour, competitor strategies, and campaign performance.
- Leverage data analytics to refine marketing initiatives and inform decision-making.
Leadership & Team Management
- Lead and develop a growing marketing team across content, digital, and retail marketing.
- Foster a high-performance, collaborative culture that values innovation and results.
Innovation & Growth
- Stay ahead of industry trends, marketing technologies, and automotive retail innovations.
- Pilot new marketing channels and creative approaches to position Harmony Auto at the forefront of the industry.
What We’re Looking For
- 2+ years of experience in a marketing leadership role, preferably within a fast-paced, dynamic industry
- Experience in the automotive or technical industry preferred
- Proven ability to lead and deliver high-impact, data-driven marketing campaigns
- Strong knowledge of Australian consumer behavior, marketing channels, and retail trends
- Strategic mindset with hands-on execution capability
- Excellent communication and stakeholder management skills
- Experience in building and developing high-performing teams
- Tertiary qualification in Marketing, Communications, or a related field is a plus, but not mandatory
Why Join Us?
✅ Be part of a fast-growing company at the forefront of Australia’s EV transition
✅ Work with premium and luxury automotive brands that are shaping the future
✅ Dynamic, multicultural team and supportive work culture
✅ Real career progression as the business continues to expand nationwide
