Overview
Marketing Executive (B2B) Jobs in Ho Chi Minh City, Vietnam at Manpower Vietnam
Title: Marketing Executive (B2B)
Company: Manpower Vietnam
Location: Ho Chi Minh City, Vietnam
Report to: Region Team Leader (Expat)
We are looking for a hands-on and results-oriented Marketing Executive to drive B2B trade marketing activities across Asia from our Vietnam base. This role takes end-to-end ownership of regional marketing execution — from designing and running channel programs to building market intelligence and enabling the sales team with the right tools and content.
We are looking for someone who is ready to own the Asia marketing function independently, build programs from the ground up, and grow into a senior marketing leadership role as company's regional business expands.
Key Responsibilities
1. Regional Marketing Strategy & Planning
– Develop and own the annual B2B marketing plan for Asia, aligned with regional sales targets and business priorities
– Define market-by-market activation priorities based on channel maturity, competitive landscape, and growth potential
– Track marketing performance against plan and adjust activities to maximize impact and ROI
2. Trade Marketing & Channel Activation
– Plan and execute B2B trade marketing programs: promotions, incentive schemes, co-op campaigns, and channel events
– Develop channel-specific marketing materials and toolkits to support distributor and dealer engagement
– Drive sell-out activities through effective point-of-sale support and channel education
– Manage trade show participation and regional aftermarket events across Asia
3. Brand Management & Market Positioning
– Ensure consistent brand application across all customer-facing materials and channels in the region
– Develop region-specific value propositions and messaging tailored to each Asia market
– Collaborate with HQ marketing on brand guidelines, asset management, and campaign alignment
4. Market Intelligence & Insights
– Gather and synthesize market intelligence: customer behavior, competitor activities, pricing trends, and channel dynamics
– Produce regular market insight reports to support sales strategy and product decisions
– Monitor campaign performance and provide data-driven recommendations for continuous improvement
5. Sales Enablement & Content
– Develop customer-facing content adapted for the B2B aftermarket audience across print and digital formats
– Support the sales team with commercial tools and materials for key account and distributor meetings
6. Cross-functional Collaboration & Budget
– Work closely with Sales to align marketing activities with business priorities
– Coordinate with external agencies, printers, and event organizers to deliver campaigns on time and within budget
– Own and manage the marketing budget across the Asia region
Qualifications
– Bachelor's degree in Marketing, Business, or a related field
– Minimum 3–5 years of experience in B2B marketing, trade marketing, or channel marketing
– Experience in the automotive aftermarket or industrial/parts sector is strongly preferred
– Proven track record of owning and executing regional marketing programs independently
– Strong project management and organizational skills
– Data-driven mindset with experience in campaign measurement and market analysis
– Comfortable working independently across multiple markets with limited oversight
– Excellent communication and stakeholder management skills
– Fluent in English; additional Asian language skills are a plus
– Willingness to travel across Asia for market visits and events
