Overview
Marketing Executive (Automotive) Jobs in Wigan, England, United Kingdom at Chapelhouse Motor Group
Title: Marketing Executive (Automotive)
Company: Chapelhouse Motor Group
Location: Wigan, England, United Kingdom
About Us
At Chapelhouse, we’re one of the North West’s leading automotive dealer groups, representing brands including MG, Suzuki, OMODA & JAECOO.
We’re a fast-paced, marketing-led business with a strong focus on lead generation, events, and digital growth. Over the past 12 months, we’ve significantly increased traffic, engagement, and enquiries — and we’re now looking to take this to the next level.
Role Description
Offering a salary range of £28,000-£32,000 depending on experience, this is a full time role based in Wigan. We’re looking for a Performance Marketing Executive / Manager to take full ownership of our paid media strategy, with a strong focus on Meta. This is a key role within the team, responsible for driving high-quality leads, improving ROI, and scaling campaign performance across the business. You won’t just be setting up ads — you’ll be responsible for strategy, optimisation, and results.
Key Responsibilities
Own and manage all Meta advertising campaigns (Facebook & Instagram)
Build and optimise lead generation funnels (prospecting → retargeting → conversion)
Continuously test and improve:
- Audiences
- Creative performance
- Campaign structure
- Monitor and report on key metrics:
- Cost per lead
- Conversion rates
- Campaign ROI
Work closely with the creative team to produce high-performing ad content.
Integrate campaigns with our CRM (Force24) to improve lead tracking and follow-up.
Identify opportunities to scale successful campaigns and improve efficiency.
Support wider paid media activity where required.
What We’re Looking For
- Proven experience managing Meta Ads at scale (lead generation focus)
- Strong understanding of:
Audience targeting & retargeting
Conversion tracking & attribution
Campaign optimisation
- Ability to turn data into clear actions and improvements
- Experience working with lead generation businesses (automotive experience a bonus, not essential)
- Confident working in a fast-paced, results-driven environment
- Someone who takes ownership and accountability for performance
Why Join Chapelhouse
- Attractive employee benefits
- Be part of a growing, ambitious marketing team
- Real ownership and ability to make an impact
- Opportunity to shape and scale paid media strategy
- Work across multiple brands and high-profile campaigns
- Supportive environment with strong leadership and direction
Qualifications
- 2 – 3 years of relevant experience
- Strong analytical, communication, time-management and creativity skills
- Strong ability to focus on customer/market and take initiative
- Experience with social media
