Overview
Manager – Brand & Marketing – Toledo Motors Ltd (EV Segment)- Job ID:1503485 Jobs in Dhaka, Bangladesh at Bdjobs.com
Title: Manager – Brand & Marketing – Toledo Motors Ltd (EV Segment)- Job ID:1503485
Company: Bdjobs.com
Location: Dhaka, Bangladesh
Toledo Motors Ltd (EV Segment) is looking for Manager – Brand & Marketing
Job Description / Responsibility
- Develop and execute brand strategies to strengthen market positioning, enhance customer perception, and drive business growth within the automotive industry.
- Lead the planning and execution of vehicle launch campaigns, ensuring impactful market positioning and customer engagement.
- Build and maintain a consistent brand identity across dealerships, showrooms, digital platforms, events, and all customer touchpoints.
- Develop compelling brand narratives that effectively communicate product innovation, technology, safety, design, and customer value.
- Ensure all marketing communications, dealership branding, and promotional materials align with established brand standards and corporate guidelines.
- Conduct market research, consumer behavior analysis, and competitor benchmarking to identify market opportunities and strengthen brand competitiveness.
- Collaborate with Sales, Product, and Dealer Network teams to deliver a seamless and premium customer experience throughout the vehicle purchase journey.
- Plan and oversee brand activation initiatives, including auto exhibitions, test-drive events, product unveilings, sponsorships, and experiential marketing campaigns.
- Build and manage relationships with creative agencies, media partners, influencers, and strategic partners to maximize brand visibility and reputation.
- Monitor brand performance, customer feedback, and campaign effectiveness, using insights to continuously improve brand equity and customer engagement.
- Stay informed about automotive industry trends, emerging technologies, electric mobility, and evolving consumer preferences to maintain a competitive brand presence.
Educational Requirements
- Bachelor of Business Administration (BBA) in Marketing
- Master of Business Administration (MBA) in Marketing, Brand Management
- Attach any kind of professional certificate if available.
- Skills Required: Marketing, Activation Management, Brand Promotion, Branding, Event Management, PR Event Management
Experience Requirements
- At least 8 year(s)
- The applicants should have experience in the following business area(s): Group of Companies, Automobile
Job Location
Dhaka (Tejgaon)
