Overview
Head of Marketing — Luxury Travel Experience Jobs in London Area, United Kingdom at Luxury Recruit International
Title: Head of Marketing — Luxury Travel Experience
Company: Luxury Recruit International
Location: London Area, United Kingdom
Luxury Recruit is retained on a confidential search for a Marketing Lead to join a distinguished luxury travel company at a pivotal moment in its growth.
This is a rare opportunity to take full ownership of the marketing function for a brand whose clients don't buy holidays — they buy authored, deeply personal experiences. Reporting directly to the board, you'll set the strategy, own the plan and budget, and build the function as the business scales.
It's a hands-on, senior role in a small, founder-led business — so we're looking for someone who builds as well as leads. In return, this is a genuine growth opportunity: the right person will have a clear path to grow into a Marketing Director role as they establish and prove the function.
The role
You'll be the marketer who shapes and protects the brand. Specifically, you will:
- Act as brand guardian and lead the evolution of brand strategy
- Create, own and run the marketing plan — and the budget behind it
- Build and manage the team, including a marketing assistant (yet to be appointed) and creative/freelance resource
- Own social media strategy, PR planning, the website, and awards submissions
- Develop key commercial and brand partnerships, and manage events
- Build relationships with premium travel media and journalists
- Report monthly to the board
Essentially: someone who can set the plan and run with it — and roll up their sleeves to deliver it.
What we're looking for
- A background in luxury or UHNW-facing brands — and an instinctive grasp of how ultra-high-net-worth clients make decisions and stay loyal. This is essential.
- Cross-sector welcome — your experience might come from luxury travel, fashion, jewellery, hospitality, private members' clubs, beauty, prestige automotive or similar. Breadth of premium-brand understanding matters more than the specific sector.
- Genuinely hands-on — comfortable building a function from the ground up in a small, agile business, not just directing from above.
- Proven at brand strategy and building a marketing plan with measurable success.
- Comfortable across all disciplines — from social to PR.
- A confident operator who can work directly with founders and board to interpret the brand vision.
- Experience of exclusive tiers or "club" propositions, or international/US-facing brands, an advantage.
- A natural team player who thrives in a close, founder-led, "family"-culture environment.
This hire need not be a seasoned traveller — but will deeply understand why our client's customers are so passionate about what they do.
The details
- 📍 Central London (Mayfair) — Hybrid 3 days a week on-site (Mon to Friday)
- 📈 Hands-on senior role with a clear path to Marketing Director
- 💷 Competitive salary, commensurate with experience
- 🔒 Confidential search — client details shared with shortlisted candidates
To apply, or for a confidential conversation, message me directly or email [email protected]
Luxury Recruit — specialist executive search across luxury, premium travel and lifestyle.
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