Overview
General Manager – East Jobs in New York, United States at Dealer Merchandising
Title: General Manager – East
Company: Dealer Merchandising
Location: New York, United States
Company Description
Dealer Merchandising partners with automotive dealerships to transform underutilized showroom space into profitable retail environments. We help dealers increase revenue by designing, merchandising, and managing in-store retail experiences featuring OEM merchandise, lifestyle products, accessories, seasonal collections, and eCommerce solutions.
Our customers include some of the best dealership groups and OEMs in North America, and we're building the future of retail inside automotive dealerships.
Role Description
Dealer Merchandising is seeking an experienced, entrepreneurial General Manager – East to lead our growth across the Eastern United States. This is a leadership role responsible for driving sales performance, building strategic dealership relationships, developing a high-performing sales organization, and overseeing the successful execution of our merchandising programs throughout the region.
The General Manager – East will personally lead key customer relationships while recruiting, coaching, and developing a regional sales team. This individual will work closely with Dealer Principals, General Managers, Fixed Operations leaders, and OEM partners to identify opportunities, present innovative merchandising solutions, and deliver measurable business results.
This role is ideal for someone who thrives in a fast-growing environment, enjoys building businesses from the ground up, and wants to play a significant role in shaping the future of retail inside automotive dealerships.
What You'll Do
Business Development
- Prospect new dealerships and dealer groups throughout the Eastern region.
- Build relationships with Dealer Principals, General Managers, and executive leadership.
- Generate opportunities through cold outreach, networking, referrals, and industry events.
- Schedule and conduct virtual and in-person sales presentations.
Sales Process
- Understand dealership operations and identify revenue opportunities.
- Present Dealer Merchandising's retail merchandising strategy.
- Deliver ROI analyses and customized dealership proposals.
- Manage opportunities through the full sales cycle.
- Negotiate agreements and close new business.
Territory Management
- Travel extensively throughout the Eastern United States for dealership visits.
- Attend regional dealer meetings, OEM events, and automotive conferences.
- Build long-term relationships that generate referrals and expansion opportunities.
- Ensure successful onboarding and long-term customer success across the region.
CRM & Forecasting
- Maintain accurate regional pipeline reporting.
- Ensure CRM data integrity across the sales team.
- Forecast monthly, quarterly, and annual regional revenue.
- Meet or exceed regional sales and profitability goals.
Regional Leadership
- Lead Dealer Merchandising's growth strategy throughout the Eastern United States.
- Recruit, coach, and develop a high-performing regional sales organization.
- Establish regional sales goals and ensure consistent execution across the territory.
- Collaborate with executive leadership on growth initiatives, pricing strategy, and market expansion.
Qualifications
- Proven experience leading high-performing B2B sales teams or Automotive Field Experience.
- Strong sales and customer relationship skills, including building rapport, identifying needs, negotiating agreements, and closing complex deals.
- Excellent communication and executive presentation skills, with the ability to engage Dealer Principals, General Managers, and OEM leadership.
- Demonstrated ability to develop sales strategies, coach teams, and drive accountability.
- Strong organizational and time management skills with experience managing multiple opportunities and customer relationships simultaneously.
- Understanding of automotive dealership operations or significant experience selling into automotive retail environments.
- Ability to travel extensively throughout the Eastern United States.
- Experience using CRM platforms and sales forecasting tools.
- High level of professionalism, integrity, and customer-first mindset.
- Prior experience in automotive retail, dealership operations, merchandising, SaaS, or related B2B sales is strongly preferred.
- Valid driver's license and the ability to meet travel requirements.
Why Join Dealer Merchandising?
Dealer Merchandising is creating an entirely new revenue category for automotive dealerships. As General Manager – East, you'll have the opportunity to build a region, develop a high-performing team, influence company strategy, and help dealerships unlock meaningful new profit centers through innovative retail merchandising solutions.
This is a high-impact leadership opportunity with significant career growth potential, competitive compensation, and uncapped performance incentives.
Ready to Build Something New?
If you're energized by leading teams, developing customer relationships, closing impactful deals, and helping reshape the future of automotive retail, we'd love to hear from you.
Apply today and help dealerships across the Eastern United States unlock an entirely new profit center.
