Overview
Director of Sales, Central Region Jobs in United States at RockED
Title: Director of Sales, Central Region
Company: RockED
Location: United States
About the Company
RockED is revolutionizing learning and training for automotive dealerships with a next-generation platform designed for Sales, Service, F&I, technicians, and Leadership teams. Our platform delivers expertly crafted, short-form video content, created in collaboration with industry professionals, to build deep expertise and empower dealership staff to excel in their roles. Think of it as Duolingo meets TikTok, tailored for the automotive industry. RockED is committed to making skill mastery engaging, accessible, and highly effective for everyone at the dealership.
Why RockED
Join RockED and play a pivotal role in reshaping how the country's most influential dealership groups develop talent. This is a high-impact role with direct visibility to leadership, meaningful ownership of top-tier relationships, and a chance to define how learning scales across enterprise automotive organizations.
About the Role
RockED is seeking a high-energy, relationship-first Director of Sales to drive growth across our emerging and mid-market dealership customers across the central US. This is a full-time, hybrid role. While our headquarters are in Fort Lauderdale, FL, you can work from anywhere.
Responsibilities
- Drive high-volume outbound sales activity to build and maintain a healthy pipeline of smaller dealership groups, specifically targeting dealerships under 50 rooftops.
- Prospect relentlessly through calls, emails, social outreach, events, and referrals to generate new opportunities.
- Build strong relationships quickly with dealer principals, GMs, sales managers, service leaders, and training champions—earning trust through credibility and consistency.
- Run a consultative sales process by uncovering dealership pain points, aligning RockED to operational goals, and clearly communicating ROI.
- Own the full sales cycle from first contact through close, including demos, proposals, negotiation, and launch handoff.
- Leverage networking and channel strategies to create warm entry points into new dealerships and accelerate deal velocity.
- Maintain disciplined follow-up and forecasting using CRM activity, pipeline hygiene, and clear next steps for every opportunity.
- Partner cross-functionally with Customer Success and Content to ensure smooth onboarding and set up customers for long-term success.
- Identify expansion opportunities within existing accounts and proactively drive renewals and upsells.
- Represent the RockED brand externally with high professionalism at dealer meetings, events, and industry gatherings.
Qualifications
- 5+ years of experience in B2B sales, and must come with automotive experience.
- Proven success in high-volume outbound sales roles where activity, resilience, and pipeline generation are critical.
- Strong networking skills and ability to build relationships rapidly across a wide range of dealership stakeholders.
- Comfortable managing many smaller accounts simultaneously, with high attention to detail and urgency.
- Confident, persuasive communicator who can be consultative in discovery but aggressive and persistent in outreach.
- Track record of hitting or exceeding targets in a fast-paced, metrics-driven environment.
- Strong organizational habits, CRM discipline, and ability to prioritize daily actions that drive revenue.
- Familiarity with dealership operations, training challenges, and performance levers is a strong plus.
Required Skills
***MUST HAVE AUTOMOTIVE SAAS EXPERIENCE***
Pay range and compensation package
This is a full-time, remote role requiring frequent travel.
Equal Opportunity Statement
RockED is committed to diversity and inclusivity in the workplace.
