Overview
Digital Marketing Manager Demand Generation & ABM Jobs in Durbanville, Western Cape, South Africa at GVW Group
Title: Digital Marketing Manager Demand Generation & ABM
Company: GVW Group
Location: Durbanville, Western Cape, South Africa
Description
GVW Group is a private investment and industrial holding company focused on building and scaling operating businesses across manufacturing, technology, engineering, and distribution. We take a hands-on, operator-led approach to value creation, supporting our portfolio companies with capital, strategic direction, and shared capabilities.
Digital Marketing Manager – Demand Generation & ABM
Location: Durbanville, Cape Town
We’re hiring a Digital Marketing Manager to lead the transformation of Autocar’s marketing function into a modern, AI-enabled demand generation engine-built around account-based growth, measurable impact, and commercial outcomes.
You will design and operate a scalable, automated, and measurable growth engine that feeds qualified demand into Sales – not vanity metrics.
What You Will Own
- Demand Generation (Primary Accountability)
- Own digital pipeline across priority vocational segments
- Design, execute, and continuously optimize multi-channel programs aligned to long-cycle B2B sales motions
- Translate commercial priorities into measurable outcomes (MQLs, SQLs, pipeline, CAC efficiency)
- Ensure every program is tied to revenue impact—not activity
- Account-Based Marketing (ABM) by Vocation
- Build and operate ABM programs for priority named accounts and buying groups
- Partner tightly with Sales and Commercial leadership to define target account lists, map buying committees, and personalize messaging, journeys, and offers
- Operationalize ABM inside Market (and integrated platforms)
- Marketing Automation & Marketo System
- Own Marketo as the core demand engine
- Design and maintain lead scoring models, nurture streams, lifecycle stage definitions, attribution logic, sales, and handoff rules
- AI‑Enabled “Cruise Control” Execution
- Design a modern AI‑enabled demand stack covering PPC optimization, keyword strategy & SEO, content variation testing, campaign performance optimization, and predictive insights and anomaly detection
- Implement AI-driven marketing systems (automation, optimization, insights)
- Paid, Organic & Search Performance Excellence
- Own performance across paid search, SEO, and multi-channel campaigns
- Continuously optimize spending based on pipeline contribution
- Scale what works. Shut down what doesn’t.
- Vocation‑Specific Messaging & Journeys
- Translate deep vocational product knowledge into targeted, persona-driven journeys, application‑driven messaging, and buying‑stage‑appropriate assets
- Ensure digital programs reflect Autocar’s engineering credibility and vocational authority —not generic OEM marketing
- Measurement & Transparency
- Build and own clear, transparent reporting, measurement, and dashboards tied to pipeline and ROI.
What You Bring
- Proven experience owning B2B demand generation in complex, high‑consideration environments.
- Deep hands‑on expertise with Marketo (not just familiarity).
- Demonstrated success with ABM programs, ideally integrated with Sales.
- Strong command of PPC, SEO / keyword strategy, funnel optimization, attribution logic, demand scoring
- Practical experience applying AI tools in digital demand generation.
- A builder mindset — someone who can create scalable systems from scratch
- Systems thinker who designs for scale and repeatability.
- Intellectually curious, especially around AI and automation.
- Experience in industrial, OEM, manufacturing, or capital equipment environments.
- Exposure to long sales cycles with multiple decision‑makers.
- Comfort working with technical products and engineering‑driven organizations.
GVW offers an attractive compensation and benefits package, to include base salary, incentive bonus opportunities, and benefits such as medical/dental/vision options, retirement plan, etc.
