Overview
Brand Manager Jobs in Amsterdam, North Holland, Netherlands at Geely Auto Europe
Title: Brand Manager
Company: Geely Auto Europe
Location: Amsterdam, North Holland, Netherlands
Regional Brand Manager, Europe
About the Rol
eAs we continue expanding across Europe, we are looking for a strategic and market-oriented Regional Brand Manager to support the development and execution of our regional brand strategy
.Reporting to the Europe Brand Leader, this role will play a key role in shaping localized brand positioning, building regional brand systems, and driving consistent brand experiences across European markets
.This position requires someone who can combine strategic thinking with strong cross-functional collaboration, working closely with headquarters and local markets to strengthen brand relevance and market impact
.
Key Responsibiliti
esRegional Brand Strategy & Localizati
- onSupport the Europe Brand Leader in developing and executing regional brand strategies across European marke
- tsContribute to regional brand positioning, messaging frameworks, and localization approach
- esTranslate consumer insights, market intelligence, and cultural trends into actionable brand recommendatio
- nsSupport market-entry and localization initiatives for priority marke
tsBrand Governance & Brand Syste
- msBuild and maintain regional brand governance processes and standar
- dsManage regional brand assets, guidelines, and messaging framewor
- ksEnsure brand consistency across customer touchpoints and local market activiti
- esSupport governance processes for branded materials and communicatio
nsBrand Planning & Strategic Projec
- tsLead or support cross-market brand initiatives and strategic projec
- tsDevelop brand toolkits and frameworks for local teams and partne
- rsCoordinate regional initiatives involving marketing, PR, product, customer experience, and sales tea
- msSupport both consumer-focused and fleet-related brand projects where applicab
leCreative Standards & Brand Experien
- ceDefine and maintain standards for regional creative executi
- onCollaborate with agencies and creative partners on material developme
- ntEnsure localization efforts align with overall brand directi
- onReview and optimize customer-facing assets across channe
lsInsights & Performan
- ceMonitor brand health, awareness, and market performan
- ceConduct competitor benchmarking and consumer analys
- isTranslate research findings into strategic recommendatio
ns
Qualificati
onsRequi
- red6–8+ years of experience in brand management, brand strategy, or regional marketing ro
- lesExperience working across multiple European mark
- etsStrong understanding of localization strategy and consumer behavior in Eur
- opeExperience in automotive, mobility, premium consumer products, or related sect
- orsStrong project management and stakeholder management capabilit
- iesFluent English communication ski
llsPrefer
- redExperience supporting international market expansion proje
- ctsExperience working within matrix organizati
- onsUnderstanding of both B2C and fleet/business environme
- ntsAdditional European language skills are a p
lus
What We O
- fferCompetitive remuneration pack
- age.A fast-paced dynamic environment in a successful international organizat
- ion.International exposure with the chance to adapt locally and make a differe
- nce.Growth potent
ial.
