Overview
Automotive CRM Executive Jobs in Cardiff, UK at Perfect Placement
Customer Experience and CRM Executive – Automotive Sector – Cardiff
Our client, a prominent multi‑franchise approved commercial vehicle dealership based in Cardiff, is seeking an experienced Customer Experience/CRM Executive to join their dynamic Marketing department. This role offers an excellent opportunity for a skilled professional to enhance customer engagement, optimise CRM processes, and support both sales and aftersales functions in a reputable automotive business.
Benefits
- Competitive annual salary up to £28,000, dependent on experience
- 30 days annual leave, including bank holidays, increasing to 33 days over service
- Ongoing in‑house and manufacturer‑specific training programmes
- Workplace pension scheme
- Long‑term career prospects within a well‑established and respected automotive group
- Flexible working hours with a 37.5‑hour week, Monday to Friday, with flexible start times
Duties
- Support and develop customer experience initiatives across sales and aftersales
- Manage and maintain accurate customer records within the CRM system
- Review customer details within DMS to ensure data integrity
- Segregate fleet and retail customer records effectively
- Ensure GDPR compliance across all customer data handling processes
- Provide reporting and analytics via CRM to support business decisions
- Maintain showroom standards, ensuring a professional and welcoming environment at all times
- Log and document issues, complaints, and customer feedback within the DMS for continuous improvement
- Collaborate with the sales and aftersales teams to increase repeat business and booking rates
Requirements
- Minimum of 2 years’ experience in a CRM or marketing role within the automotive sector
- Strong understanding of automotive CRM systems, ideally CDK or Kerridge
- Excellent organisational skills with high attention to detail
- Confidence in analysing data and producing actionable reports
- Strong communication skills to liaise effectively with colleagues and customers
- Full UK driving licence is essential, as the role covers multiple sites
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Title: Automotive CRM Executive
Company: Perfect Placement
Location: Cardiff, UK
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