Overview
Area Manager – Motorcycles – Fleet Jobs in Midrand, Gauteng, South Africa at Honda Motor Southern Africa
Title: Area Manager – Motorcycles – Fleet
Company: Honda Motor Southern Africa
Location: Midrand, Gauteng, South Africa
COMPANY DESCRIPTION
Honda Motor Southern Africa (Honda SA) serves as a regional hub for Honda Motor Japan, distributing a range of Honda products, including passenger cars, motorcycles, power products, and marine models throughout Southern Africa and neighboring countries. Established in 2000, the company has grown significantly, expanding its dealer networks and earning multiple awards for product quality and customer satisfaction. Honda SA is dedicated to bringing the brand’s innovative vision and high-quality standards to the Southern African region. The company operates from Midrand, continuing to drive excellence and innovation while supporting its extensive presence in the region.
ROLE DESCRIPTION
To drive sustainable motorcycle fleet sales growth through the development and management of strategic fleet partnerships, dealer network support, and customer relationship management. The incumbent will be responsible for identifying new fleet opportunities, maintaining existing fleet accounts, supporting dealer performance, and ensuring the successful execution of Honda’s motorcycle fleet sales strategy in alignment with business objectives.
MAIN RESPONSIBILITIES
1. Develop, implement, and maintain motorcycle fleet sales strategies and business opportunities
2. Grow and sustain motorcycle fleet sales within the Honda dealer network
3. Identify and secure new fleet customers and business opportunities
4. Monitor, manage, and optimize the sales pipeline and sales process
5. Ensure appropriate stock planning and availability to support fleet sales objectives
6. Support the Motorcycle Division in achieving monthly, quarterly, and annual sales targets
7. Build, maintain, and strengthen customer and stakeholder relationships
8. Monitor market trends, competitor activities, and emerging opportunities
9. Provide sales forecasting, performance reporting, and business insights
10. Promote Honda’s motorcycle products and services across key fleet sectors
QUALIFICATIONS
Minimum Requirements
- Grade 12 (Matric)
- Valid South African Driver’s License/Code A
- National Certificate, Diploma, or equivalent qualification in:
-Sales and Marketing
-Business Management
-Commerce
-Customer Relationship Management
-Automotive Management
Advantageous Certifications
- Key Account Management Certification
- Fleet Management Certification
- Sales and Negotiation Training
- Customer Relationship Management (CRM) Certification
- Advanced Excel and Business Analysis Training
- Project Management Certificate
SKILLS
Sales and Business Development
- Strong business development and prospecting abilities
- Proven ability to identify, secure, and grow new business opportunities
- Strategic sales planning and execution
- Strong commercial and market awareness
- Sales forecasting and pipeline management
- Experience with tender and contract management
Dealer and Account Management
- Strong dealer network management capability
- Key account management skills
- Relationship-building and stakeholder engagement
- Customer retention and customer growth strategies
- Ability to influence dealer performance and sales outcomes
Communication and Negotiation
- Excellent verbal and written communication skills
- Strong presentation and facilitation skills
- Effective negotiation and influencing skills
- Ability to engage stakeholders at all levels
- Professional customer engagement and conflict-resolution skills
Analytical and Financial Skills
- Strong analytical and reporting skills
- Commercial acumen and profitability awareness
- Sales performance analysis
- Problem-solving and decision-making capability
- Ability to interpret market and sales data
Technology
- Advanced Microsoft Office Suite proficiency
- Advanced Microsoft Excel skills
- CRM system experience
- Dealer Management System (DMS) exposure
- Power BI and dashboard reporting experience advantageous
Personal Attributes
- Results-oriented and target-driven
- Self-motivated and proactive
- Customer-focused mindset
- Strong planning and organizational skills
- Ability to work independently and collaboratively
- Professional, ethical, and accountable
- Adaptable and resilient in a dynamic environment
EXPERIENCE
Essential Experience
- Minimum 3-5 years’ experience in sales, business development, key account management, or fleet sale.
- Minimum 2-3 years’ experience within the motorcycle, automotive, fleet, mobility, or related industry
- Proven track record of achieving and exceeding sales targets
- Experience in managing customer relationships and key accounts
- Experience working with dealer networks and retail sales operations
- Experience preparing sales forecasts, reports, and business plans
Preferred Experience
- OEM (Original Equipment Manufacturer) experience
- Motorcycle industry experience
- Fleet and corporate customer management experience
- Public sector, government, or tender sales experience
- Experience in dealer development and performance management
- Experience in CRM systems and customer retention initiatives
DETAILED DESCRIPTION OF TASKS
Develop, Implement and Maintain Fleet Business
- Develop and execute motorcycle fleet sales strategies aligned with company objectives
- Analyse existing fleet business performance and identify growth opportunities.
- Expand Honda’s presence within targeted fleet markets
- Develop business proposals and solutions for fleet customers
- Continuously improving and grow the fleet sales portfolio
Manage Motorcycle Fleet Sales within the Dealer Network
- Support dealers in achieving fleet sales targets
- Monitor dealer sales performance monthly and quarterly
- Identify opportunities to improve fleet penetration and market share
- Conduct dealer visits and performance reviews
- Provide guidance and support to improve dealership sales effectiveness
Identify New Fleet Business Opportunities
- Continuous prospects for new fleet customers and market opportunities
- Identify opportunities within corporate, security, delivery, logistics, government, and mobility sectors
- Conduct customer visits, presentations, and product demonstrations
- Introducing Honda’s fleet solutions to prospective customers
- Build strategic partnerships that contribute to long-term sales growth
Monitor and Control the Sales Process
- Manage sales pipeline activities and conversion rates
- Track leads, opportunities, and customer engagement activities
- Analyse showroom traffic and lead generation data with dealers
- Ensure adherence to Honda sales processes and standards
- Provide accurate sales reporting and recommendations
Ensure Appropriate Stock Levels
- Monitor dealer and company stock levels regularly
- Collaborate with planning and supply chain functions to ensure product availability
- Support forecasting and demand planning activities
- Minimize lost sales opportunities caused by stock shortages
Support the Motorcycle Team in Achieving Sales Objectives
- Collaborate with internal departments to drive sales performance
- Support dealer marketing campaigns and retail initiatives
- Assist with new product launches and promotional activities
- Contribute to achieving monthly, quarterly, and annual sales targets
- Share market intelligence and customer feedback with the Motorcycle Team
Customer Relationship Management
- Build and maintain strong relationships with fleet customers and dealer partners
- Conduct regular customer visits and business review meetings
- Addressing customer concerns promptly and professionally
- Identify opportunities to increase customer loyalty and retention
- Develop long-term partnerships that support sustainable business growth
WORK ENVIRONMENT
Honda is dedicated to the principle of creating equal opportunities within the workplace for all associates, agency workers, contractors, job applicants and visitors. Central to this is Honda’s commitment to be a fair, discrimination-free company that accepts the uniqueness and differences of people around the world. Honda adheres to the principle that all people are created equal, and we embrace inclusion within our various policies. This commitment comes directly from Honda Philosophy and the belief that we all work together for a common purpose. Honda recruits, hires, trains, and promotes, into all levels, the most qualified/experienced individuals without regard for race, colour, origin, religion, gender, sexual orientation, age, disability, or any other protected characteristic.
